David Malmborg helps you get your money’s worth by pointing out ways to tell if your SEO experts know what they’re doing.
The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social Media is quite different than traditional marketing, and though your agency might be great at the print work and media buying, they don’t have the ability to take on the Web.
These days SEO is becoming as much a catch phrase as it is a vital online marketing strategy. Today, without even fully understanding what it is, companies are demanding an SEO campaign from their traditional ad agencies, even if the agency isn’t prepared.
So before you sign on with your traditional ad agency for SEO, here is a quick checklist to see if they know their SEO. The easiest way to do that is to see if they are doing SEO for themselves. Because if they claim SEO is important for you, then shouldn’t it be important for them?
Find out more at: “5 Easy Ways to Confirm an Ad Agency Really Knows SEO.”
